What William Joseph writes about the company:
The fact is we are a product-driven company. Always have been, always will be.We have, what some might call an insatiable desire to make the lightest, strongest, best performing gear on the planet. We don’t care about fu-fu colors and fashionable accents, if it isn’t technically superior and purposeful we leave it off. We are constantly in search of new and better materials, and when it’s all brought to life through our designs and ideas the result is a better experience for you on the river.
